HOW TO WIN THE GAME OF SOCIAL MEDIA
SOCIAL MEDIA COACHING and dinner for dodgers players AND parents
Navigating social media can be a challenge for student-athletes at any age, especially those encountering the college recruiting process. Research shows that college coaches are increasingly looking to social media to make impressions on potential recruits. Outside of sports, college admissions and human resources also are known to observe individual profiles and interactions online when considering a candidate.
Dodgers is committed to helping the holistic athlete grow, both on and off the field. Even if playing in college isn't a goal, learning how to manage one's personal brand is useful for all student-athletes. We're proud to co-sponsor alongside The Ethel Walker School an opportunity for Dodgers players and their families to learn from nationally recognized social media coach, Laura Tierney!
Sunday, March 5, 2017
6:30 p.m. - 8:30 p.m.
The Ethel Walker School
Dodgers players and parents are invited to The Ethel Walker School located at 230 Bushy Hill Road in Simsbury, CT. This free event is also open to Ethel Walker students and parents. Please RSVP by March 2nd.
DODGERS DINNER: A pre-event meet & greet with Laura will be held at New England Pasta Company (300 W Main Street, off Route 44 in Avon, CT) on Sunday starting at 4:30 pm. Cost is $14 per person at the door. Menu includes:
Caesar Salad, with parmesan and croutons
Rigatoni a la Vodka with Chicken, tomatoes and fresh basil
Sliced French Baguettes
Assorted Mini Dessert Platters
About Laura Tierney
Laura was a 4-time field hockey All-American at Duke University. Named Duke Field Hockey Player of the Decade, she also played with the U.S. Women’s National Field Hockey Team, representing the United States at home and abroad.
After college, Laura worked at ESPN prior to a major ad agency where she led social media strategy for global clients. Her background gave her the experience necessary to create The Social Institute, an organization that helps teenagers, parents, faculty, Olympic athletes and world-wide brands powerfully navigate social media.
About Her Presentation
Instead of lecturing on the dangers of social media, Laura takes an unconventional, empowering approach. She teaches student-athletes and parents to embrace social media as a game that can be won - if you're savvy enough to master the rules!
- Build your reputation while staying true to self
- Why you are greater than the sum of your likes
- Protecting privacy like you're already famous
- Navigating digital scenarios in positive ways